Our Story

In 2012, twenty years after successfully establishing Plain English as one of the most highly-regarded kitchen companies in the UK, Katie Fontana and Tony Niblock launched British Standard. Back when Katie and Tony started Plain English, the business focused on making ‘standard-sized’ Cupboards that were fitted by the clients themselves. Over the years, Plain English has evolved into a bespoke design company valued for its understated elegance, where delivery and fitting of the end kitchen is all part and parcel of the service.

In launching British Standard, we wanted to create a ‘no frills’ collection of ‘standard-size’ Cupboards available to buy online. Our British Standard Cupboards are made in Suffolk to our exacting standards, and celebrate the best in quality materials and craftsmanship.


The British Standard Process

  1. Measure
  2. Design
  3. Order
  4. Collect
  5. Fit
  6. Paint

With British Standard, you design your ideal kitchen (or bedroom, or workshop) before choosing and ordering the Cupboards and accessories from our online shop. You then collect, fit and paint the Cupboards yourself, allowing us to provide premium quality Cupboards that last a lifetime.

We realise that you may need a little help with the intricate planning of your space (particularly kitchens) and our team are happy to cast an eye over your plan and offer advice. We also hope you will find the guidance that we have put together on our website helpful in walking you through the process and giving you confidence in making decisions along the way.

We are paying tribute to the British craftsmen of the past whose honest, unfussy but eminently practical designs provided the original inspiration for Plain English all those years ago.

Katie Fontana, Creative Director
Plain English & British Standard Cupboards