In 2012, two decades after establishing Plain English Design as one of the most highly-regarded bespoke kitchen companies in the world, Katie Fontana and Tony Niblock saw the growing demand for off-the-peg, ready to go cupboards. 

Their idea was to design and develop a group of standard sized cupboards - a pared back selection of shapes that work well together in multiple configurations. So British Standard Cupboards was born. Back then, the first pieces of British Standard launched in a Shepherd's Hut - a travelling showroom and today we also have our boots on the ground with showrooms in London's Shoreditch, Marylebone and now, New York City. 

Like Plain English, British Standard shares the same values in cupboard making - traditional craftsmanship and a careful selection of quality materials - everything properly made to last a lifetime. The difference? British Standard is just that - standard sized cupboards, ready to go. We've done the work upfront. 

Today, the range includes both wall and floor cupboards, solid wooden drawers, open shelves and accessories. The design is understated, timeless and simple - allowing the cupboards to work in any room and in any setting. Rural or urban, contemporary or historic - the kitchen, pantry, laundry, wardrobe, bathroom, home office or potting shed. 

How or where will you use our British Standard cupboards in your home?

"When we launched British Standard in 2012, the idea was to create a range of beautifully simple wooden cupboards, hand-crafted in Suffolk and ready to fit. Our traditional joinery methods pay tribute to the British craftsmen of the past whose honest, unfussy but eminently practical designs were built to withstand a lifetime of use. 

We think of our set selection of cupboards as ‘building blocks’ from which you create your room – whether it be the kitchen, utility room, bedroom, dressing room, home office or even potting shed!

Our Design Team are here to help you in your process but we hand creative control to you so you can add your personal stamp and style. As a result, no two British Standard projects are ever the same, and we love seeing new projects of all shapes and sizes come to life. 

We hope you will enjoy your own design journey and we look forward to hearing how you get on." 

Katie Fontana & Tony Niblock - Co-Founders, Plain English & British Standard


Visit Us

Come + visit us, see our cupboards + have a chat. The kettle is always on. With 4 showrooms to choose from, the hard decision is where to visit first!

Book Visit


Our first British Standard showroom, in the heart of Shoreditch, London

41 Hoxton Square London, N1 6PB


Tel 020 7870 7688



British Standard ‘pop up’ at Plain English Marylebone, London

28 Blandford St London, W1U 4BZ


Tel 020 7486 2674


New York

The Flat by British Standard NYC - our latest outpost in Manhattan

51 East Tenth Street New York, NY 10003


Tel 212 203 0726



Visit our Shepherds Hut at Plain English HQ, Stowupland, Suffolk

Stowupland Hall Suffolk, IP14 4BE


Tel 01449 774 028


B/S Depot

Our depot in Needham where finished cupboards await collection

Lion Barn Industrial Estate, Suffolk, IP6 8NZ


Tel 020 7870 7688